Galfereyewear
An eyewear brand saw shoppers and crawlers getting lost in shallow navigation and unfiltered collections. We rebuilt the navigation hierarchy and collection filters, giving every frame style a clean, indexable landing path to rank on.


Encyphers ecommerce SEO turns category pages, product listings and AI answers into your most profitable sales channel, backed by in house developers who ship every technical fix on your platform.




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Every engagement draws from six specialist services. Start with a single audit, bring in a consultant to guide your internal team, or hand Encyphers the full program, with strategists, writers and developers owning results from crawl health to AI citations.
A forensic review of crawl paths, indexation, templates, schema and competitor gaps. You receive a prioritized fix list ranked by revenue impact, ready for your developers or ours to ship within weeks.
Technical SEO for ecommerce catalogs covering faceted navigation rules, canonical governance, Core Web Vitals, redirect hygiene and log file analysis, so crawl budget flows straight to revenue pages.
On page SEO for ecommerce that rewrites category intros, product descriptions, titles and internal links around buyer intent, replacing duplicate manufacturer copy with pages that rank and convert.
Off page SEO for ecommerce built on digital PR, niche editorial placements and ecommerce SEO link building, earning authority for category pages from publishers your shoppers read and trust.
AI SEO for ecommerce websites that structures product data, schema graphs and answer ready copy, so ChatGPT, Perplexity, Gemini and Google AI Overviews cite your products when shoppers ask them.
Ecommerce SEO consultancy for brands with in house talent. A senior consultant sets strategy, reviews every release, coaches your writers and developers, and keeps priorities tied to margin goals.

Book an ecommerce SEO audit revealing which pages leak rankings, which fixes pay back first, and how much traffic is waiting.

Color, size, price and brand filters can multiply a 2,000 SKU catalog into 200,000 crawlable URLs. Googlebot burns its budget on near duplicates while new arrivals and seasonal collections wait weeks to be indexed, and category pages lose ranking signals to their own filtered copies.
SEO for ecommerce is the discipline of making every category, product and buying guide easy for Google and AI assistants to crawl, understand and recommend. Done well, it turns shoppers already searching with purchase intent into orders you never pay a click to win.
Online stores face problems a brochure site never sees: faceted filters spawning thousands of duplicate URLs, variants competing with each other, and manufacturer copy shared by every reseller. Ecommerce SEO optimization resolves these at template level, so fixes scale.
Our ecommerce website optimization services connect rankings to revenue, not vanity traffic. Structured data, Core Web Vitals, internal links and conversion paths are tuned together, so visitors from organic search actually reach checkout and return for the next order.

Fashion, wellness, home goods and B2B catalogs rely on Encyphers as their e commerce SEO agency, pairing search strategists with developers so recommendations reach production fast.
We deliver omnichannel retail solutions, ecommerce development, retail CRM, and AI-powered personalization that connect online and offline experiences. From Shopify and Magento platforms to ecommerce marketing and conversion optimization, we help retail businesses increase revenue, improve customer retention, and scale operations across every channel worldwide.
Learn MoreEvery stage has an owner, a deliverable and a revenue metric. Quick technical wins land inside the first ninety days, while content, authority and AI visibility build a compounding curve your finance team can forecast against every quarter.
We start inside your analytics, Search Console, platform admin and merchandising calendar, not a generic checklist. Margin by category, seasonal peaks, top converting SKUs and current organic revenue become the baseline every later decision is measured against. Stakeholder interviews with marketing, merchandising and development surface constraints early, so the roadmap reflects what your team can actually ship each sprint.
We start inside your analytics, Search Console, platform admin and merchandising calendar, not a generic checklist. Margin by category, seasonal peaks, top converting SKUs and current organic revenue become the baseline every later decision is measured against. Stakeholder interviews with marketing, merchandising and development surface constraints early, so the roadmap reflects what your team can actually ship each sprint.
A full crawl, log file review and template inspection maps every indexation leak, duplicate URL pattern, schema gap and slow template. Competitor analysis then shows which category and product terms rivals own that your catalog is better qualified to win. Findings are scored by revenue potential and effort, producing a ranked backlog instead of a two hundred page report nobody on your team ever opens or acts upon.
Every category, collection and hero product receives one primary search target, eliminating cannibalization between pages. Our planners sequence technical fixes, content briefs, internal linking changes and authority campaigns into quarterly sprints, aligned with launches and seasonal demand, so pages are ranking before traffic peaks rather than weeks after the opportunity has already passed your store by.
Developers ship template fixes, writers publish category and product content, and outreach specialists secure placements, all against one shared backlog. Every release passes a technical QA check covering rendering, canonicals, schema validity and Core Web Vitals before it goes live, so gains are protected and no theme update or app install quietly undoes months of hard won ranking progress on key category pages.
Monthly reports connect shipped work to rankings, organic sessions, transactions, revenue and AI citation share. Quarterly business reviews revisit the roadmap against inventory changes, competitor moves and algorithm updates, then reallocate effort to the strongest remaining opportunity. You always know what changed, what it earned, and what the team is shipping next month, with every priority tied to a projected revenue outcome.

Our developers work on Shopify Plus, Magento and BigCommerce every week, so template, speed and schema fixes go straight into your code instead of a backlog.
Each task is scored against your margin and transaction data first, so effort goes to categories that sell and success is judged on orders, not positions.
GEO, structured data and product feed accuracy are part of every plan from month one, so your items keep showing up when buyers ask AI assistants for picks.
We have worked on 300 SKU direct to consumer stores and 40,000 SKU B2B catalogs, so templates, filters and internal links are built around your product count.
One shared dashboard shows shipped work, rankings, revenue and AI citations, and a monthly call explains what changed, why it changed and what ships next.
Strategists in Miami and Switzerland overlap with American and European working hours, supporting brands that sell into the US, UK, UAE and European Union.
Before any replatforming, we map every old URL, redirect and canonical, then compare crawls after launch so category and product traffic carries over intact.
Category pages, gift guides and technical fixes are scheduled weeks ahead of Black Friday and other sales peaks, so pages are indexed before demand arrives.
A solo consultant offers focused advice, while a team of ecommerce SEO experts adds developers, writers and analysts who turn advice into live changes. Both models compare below on six factors driving organic revenue for catalogs up to 50,000 SKUs.
Strategist, technical lead, writers, developers and analyst on one account
In house developers ship template fixes directly inside your own platform
Log files, faceted navigation, schema graphs and Core Web Vitals covered
GEO, product schema and feed alignment tracked inside AI shopping answers
Capacity flexes up for peak season, migrations and new market launches
Revenue, transactions and AI citations mapped to every single shipped change
One SEO ecommerce consultant covering strategy, audits and advice alone
Recommendations handed to your team, execution depends on their bandwidth
Deep audit skills, but limited hours for catalogs larger than 10,000 SKUs
Depends entirely on one person keeping pace with fast changing AI search
Fixed weekly hours, so peak season and migrations stretch availability
Solid ranking reports, with revenue attribution left to your own analysts
A solo consultant offers focused advice, while a team of ecommerce SEO experts adds developers, writers and analysts who turn advice into live changes. Both models compare below on six factors driving organic revenue for catalogs up to 50,000 SKUs.
Strategist, technical lead, writers, developers and analyst on one account
One SEO ecommerce consultant covering strategy, audits and advice alone
In house developers ship template fixes directly inside your own platform
Recommendations handed to your team, execution depends on their bandwidth
Log files, faceted navigation, schema graphs and Core Web Vitals covered
Deep audit skills, but limited hours for catalogs larger than 10,000 SKUs
GEO, product schema and feed alignment tracked inside AI shopping answers
Depends entirely on one person keeping pace with fast changing AI search
Capacity flexes up for peak season, migrations and new market launches
Fixed weekly hours, so peak season and migrations stretch availability
Revenue, transactions and AI citations mapped to every single shipped change
Solid ranking reports, with revenue attribution left to your own analysts

Share your store URL and growth targets. Our specialists return a prioritized plan with quick wins and a realistic timeline.

“Encyphers worked like true ecommerce SEO experts. They fixed our navigation and filters first, and within one quarter our collection pages finally started ranking.”
“We had traffic but few sales. Their e commerce SEO specialist tied every recommendation to revenue, and our organic conversion rate climbed within weeks of launch.”
“Hiring an ecommerce SEO company with its own developers changed everything. Fixes that used to sit in our backlog for months shipped in the same sprint.”
“We had tried a cheap SEO agency for ecommerce before. Encyphers explained the why behind every change, and our product pages now appear for searches that matter.”
“Their e commerce SEO services prepared our seasonal collections early. When spring demand hit, our category pages were already sitting on page one, not page three.”
“Clear monthly reports, honest timelines and real SEO ecommerce services, not vague promises. We finally understand what organic search contributes to revenue.”
A complete engagement covers technical SEO, on page optimization for categories and products, off page authority building, structured data, Core Web Vitals, AI search visibility and revenue reporting. As a search engine optimization agency for e commerce brands, Encyphers can also run a standalone audit or consulting retainer, so scope matches your catalog size, internal skills and growth targets rather than a fixed package.
Technical fixes such as indexation cleanup, canonical corrections and speed improvements often move rankings within 60 to 90 days. Category content and authority building compound over four to nine months, and highly competitive niches can take twelve months to reach top positions. Every plan includes quarterly milestones, so leadership sees measurable progress long before the full return arrives.
Pricing depends on catalog size, platform complexity, competition, content volume and how much implementation your team needs from us. Audits are scoped as a fixed project, while ongoing SEO services for ecommerce website growth run as monthly retainers. After a discovery call and short review of your store, we send a proposal tying each line of investment to a specific revenue priority.
An ecommerce SEO consultant suits brands with strong developers and writers who mainly need senior direction. An agency suits stores that need execution too. Encyphers offers both: a dedicated SEO consultant for e commerce teams who guides your staff, or a full team that ships fixes, content and links. Many clients start with consulting and expand once the roadmap proves its value.
Our audit crawls every URL, reviews server logs, inspects category and product templates, validates schema and benchmarks Core Web Vitals on real devices. We also analyze competitor rankings, backlink gaps and AI answer visibility. You receive a prioritized backlog ranked by revenue impact and effort, plus a walkthrough call where our specialists explain each finding and the fastest route to fixing it.
We deliver e commerce SEO services on Shopify and Shopify Plus, Magento and Adobe Commerce, BigCommerce, WooCommerce, Salesforce Commerce Cloud and headless builds using Next.js or Hydrogen. Because our commerce division develops on these platforms daily, we understand their URL behavior, app conflicts and theme limits, and we plan every fix around what each platform can realistically support.
Standard SEO optimizes a few dozen service or blog pages. Ecommerce SEO manages thousands of product and category URLs, faceted filters, variants, out of stock items, product schema and merchant feeds. It also ties performance to transactions and average order value rather than leads. That scale and revenue focus require template level thinking, developer collaboration and far stricter indexation control.
Yes. Many brands keep their developers and content writers and bring in our ecommerce SEO consultants to lead strategy, write tickets, review releases and train staff. Others hand over full execution. Roles are agreed before kickoff, shared in one backlog and reviewed monthly, so nothing falls between teams and every change has a clear owner from recommendation through to production.
We structure product data, build validated Product, Offer, Review and FAQ schema, align Merchant Center feeds with on page content, and write concise answer ready summaries for key categories. We then track where your brand appears inside ChatGPT, Perplexity, Gemini and Google AI Overviews, adjusting content and entity signals so your products are cited when shoppers ask assistants for recommendations.
Rankings and traffic matter, but they are leading indicators. Our e commerce SEO service reports focus on non brand organic revenue, transactions, conversion rate, average order value by landing page, indexation health and AI citation share. Each metric is tied back to the work that shipped, so you can see which fixes produced returns and where the next investment should go each quarter.
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